With this case study we encourage all webmasters to monitor their web page performance to capitalize on the momentum of a popular post. Having paid attention to our search console results, we were able to catch an important trend that drove numerous visitors to our site and even got us onto the front page results of google for searches such as “lord of the rings zoom background”. Our 3 month visitor rolling average had significantly increased from 1.28k clicks and 43.4k impressions to 10k and 326k respectively with an average position of 8.6 indicating we were the front page result for numerous search terms (intentionally identified from google trends): As predicted by google trends, the theme pages were all popular, and soon made up the majority of our visitors: Once we identified a set of themes, we compiled images and created pages. From there, we focused on specific themes for image backgrounds, using google trends to further identify which themes would be most popular by comparing search terms and creating blogs for the most popular ones: This lead us to refocus from zoom video backgrounds to zoom image backgrounds. By using google trend’s related queries feature, we found that zoom background images were the most popular related query: We identified zoom backgrounds as a potential trend to follow on. Which we could partially attribute to a recently made post on Zoom backgrounds contributing new page views: Looking at our search console in early April we noticed a sudden increase in traffic: Where views are coming from (including outside of YouTube, e.g., social media, blogs, media portals, etc.) The age of the video. To achieve this, the page considers many signals, including: Total (and current) view count. This one off blog post would have been the only page we created, however by monitoring the google search console we were able to identify it as an opportunity for visitor growth. YouTube Trending aims to balance all of these considerations. This is useful for finding trending keywords. It also shows related rising and breakout searches. In early April, we created our own collection of popular Zoom video backgrounds. Google Trends visualizes the relative search popularity of a keyword over time. Get the search volume, trend, CPC and Paid difficulty of keywords by using Google keyword planner, and to choose the most suitable one with it. we explore how to use these two tools from a live case study from the Pericror website. Once a popular page has been identified through analytics, google trends can be used to come up with with equally popular content. Google has useful analytics tools to help webmasters track visitors through their google search console.
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